Pakistan is geographically and ethnically diverse and has a number of historical and cultural heritage sites. The upsurge in tourism in the past few years has been aided by the Pakistan’s Govt. recent decision to end mandatory No Objection certificate for foreign tourists seeking to visit certain parts of the country.

In 2019, the British Backpacker Society ranked Pakistan as the world’s top adventure travel destination, describing the country as “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination. Forbes ranked Pakistan as one of the ‘coolest places’ to visit in 2019. The World Economic Forum’s Travel & Tourism Competitiveness Report placed Pakistan in the top 25 per cent of global destinations for its World Heritage sites, which range from the mangroves in the Indus delta, to the Indus Valley Civilization sites including Mohenjo-daro and Harappa.

The Guardian released what it described as “the top five tourist sites in Pakistan” to help the country’s tourism industry. The sites included Lahore, the Karakorum highway Skardu Baltistan. In 2013, 565,212 tourists visited Pakistan, which has risen to over 1.9 million tourists in 2018. By comparison, Pakistan’s domestic tourism industry is estimated at 50 million tourists who travel in the country on short trips usually between May to August. The largest tourism inflow of tourists are from the United Kingdom, followed by United States, India and China.